Comment Re:Horray for Taylor Swift. (Score 1) 368
Free trial periods are fairly common and standard though; not just for internet services but in everything from telecoms to consumer products ("If you're not completely satisfied in 30-days return it for a full refund") to drug dealers. Some states even have a "cooling off period" where you are able to return a new car for a full refund within a certain period of time. So why is Taylor Swift, or anyone else, singling out Apple; besides the standard-issue irrational BS dating all the way back to "what kind of an idiot talks to a computer with a mouse?" (Or, as she herself put it: Haters gonna hate.)
Three months is longer than most, sure. But I suspect that the calculation is that those three months will convince more users to convert to paying customers than a normal 15 or 30 day trial would be. Though I notice that Spotify's $1 trial period is also three months. And Swift had her Spotify-hate thing going on a while back. So maybe she is not privy to those projections and really is just butt-hurt about the length of the trial.
Also, Apple can't unilaterally do a free trial of any length. They need the permission and support of the rights holders, be they major labels or minor. Not that that bunch is in any way virtuous themselves. But again, free trial periods are fairly common across the board. And why would they make this one three months unless the business types HAVE predicted that it would result in more paying post-trial customers than a shorter one?