Comment Re:You have it completely right (Score 1) 296
The hyping model worked for the music industry as well for a while. They played a song up and down the radio for a few weeks or even months before the record could be bought so people were anxious to get it when it finally got out and it was an immediate smash hit simply because everyone rushed to the store to get it. It doesn't work anymore, you might have noticed.
The business model works still maybe, but the question is how long it will. Any business model that relies on the customer not doing what he wants with his product will eventually run into the resistance of the customer, either by a refusal to buy or a hack that results in the ability to do what they want.