Comment Different response due to difference in losses (Score 1) 303
When Delta sold seats at large discounts, some of those seats would have gone empty if the discount glitch didn't happen, and without the discount Delta would have eaten the costs of flying with those empty seats anyway. For some flights, selling the heavily discounted seats may even have been a net gain financially for Delta.
But with the furniture retailer, they had bigger real losses from the discount glitch because without the huge discounts, the items would have remained available for somebody else to purchase at full price.
So Delta is willing to bear the losses because their losses from this were less severe or perhaps nonexistent, whereas for the furniture retailer the losses are too large for them to accept without trying to recoup what they can.