Sure, let's return to the 1960s, when companies were dumping raw sewage and industrial waste into lakes, rivers, and streams. Let's overfish the oceans, because we're hungry right now. Screw our children and those who come after us. My happiness is the only thing that matters.

/*end sarcasm

Exactly. Whether or not global climate change is happening, we should try to "leave no trace behind" pollution-wise.

That's fine for the old method of TV advertising, the 30 second commercial. However, companies are getting wise to the impact product placement can have. See: "Chuck" and Five Dollar Footlong Mondays.

I will sit through 30 second advertising breaks, like on-demand service or Hulu, however.

VERY rarely do I watch live TV. Mostly, I TiVO everything, and fast forward through the commercials(I know advertisers don't want to hear that). I'm guessing I'm not alone and, contrary to Nielsen's thinking, we probably represent a statistically significant group.

1. I live in Wisconsin.

2. Technically, this isn't new. As people said before, there is a place on the Wisconsin Income Tax form where we are supposed to self-report all purchases made out of state(including mail order, online, etc.).

3. I really don't mind.

I buy all of my music from iTunes. I've never bought a whole album online. So, the $.05 cents per download(or soon to be $.04 or $.06 with the new $.69/$1.29 pricing) is still better than the $.71+ if I had to buy the whole cd from the local brick and mortar store.

How would this affect places like Netflix, where I pay a monthly subscription fee to stream movies? Do I pay sales tax on the $8.99? That's still much better than the $.16 I pay at the local video store for EACH movie.

In the grand scheme of things, I still come out ahead. The state still loses out on some amount of revenue, though I'm a tiny bit poorer than if this tax levy hadn't been passed.