Hmm, I should be able to make it, unless I get stuck at work late... Was going to suggest a more central location, but then I looked up the venue. Very fitting :)

When we look out the window, we see one of three things, depending on living situation:

1) An air shaft
2) Other buildings, which block our view of such interesting phenomena
3) A beautiful skyline... Except the people that see this are too rich to care.

So yes, we fail to notice...

Then it shows up on TV, and since we're busy doing ten things at once, we think it's just a commercial or a movie trailer, and ignore it. Either that, or we're so bored that we think, "Hey, that'll liven things up a bit!"

(I am a New Yorker, but I'm mostly joking about most of the above)

Yep, the serious HFT groups run their boxes as close as possible to the exchange... Either they rent space on the floor (Or in the same building), or they're right next-door.

But the graphics are a lot better, so the headshots are even more boom.

Someone mentioned that "BASSE" can refer to a building... "Robert Wilson Hall"...

So...

"FRANK SHOEMAKER WOULD CALL THIS NOISE"
"EMPLOYEE NUMBER BASSE SIXTEEN"

So I wonder if the "BASSE" building's sixteenth floor has a room whose number is equal to Frank Shoemaker's employee number or phone extension...

Maybe there's something in that room that would be needed to decode the rest of the message.

Or maybe "BASSE SIXTEEN" refers to the building (It has sixteen floors), and it's asking for the employee number of Robert Wilson, the namesake of the building and a former director at Fermilab.