Hi! Welcome to 2009! You may notice a new technology named ARPANET, colloquially known as "the Internet." The Internet allows you to communicate across vast distances at high speeds, and was designed with a set of protocols to facilitate these communications. These protocols are platform and computer architecture independent, and as such, said protocols may facilitate communication between two very different systems. /sarcasm

Seriously though, the only reason is to sell PS3 hardware, since their standard means have not led to great success on this generation of the Playstation. I point you to the case of Quake3 on the Dreamcast being fully compatible with all other ports of Quake3 as proof that Sony is just trying to sap your wallet of $300+ to play the same fucking game and alienate all of your Xbox owning friends.

Well, that's kinda my point. The philosophy itself may well be inherently complex, and a lot of explanation necessary. But the name of the movement should represent that philosophy precisely, and in a few catchy words. They've got the latter part alright, but clearly not the former. I'm not a marketing specialist (and perhaps FSF should hire one), so I don't have a correct answer for this, but surely, if most of the audience you want to capture describes your core tenets wrong precisely because they get false associations from the name, it's not a good sign.

I'd be surprised if they don't already have this in Japan.

No, my point is that since Justices are flawed, some of their decisions may be flawed as well. We have to judge their decisions on their merits, and not just throw up our hands and say "Supreme court did it."