"A system the customers want?"
Hell prior to a few years ago a cloud was in the sky, not a server in some far away place, some marketing pinhead spoke with a forked tongue to convince people they needed something they had never heard of. Promise the world, contents may differ from images. Real world results may vary.
Gouging, storage costs are less than a dollar a gig these days, you are paying both for that space and the host providers bandwidth to support your use. Gouging.