Comment Re:Is this a big deal? Don't we want it? (Score 2) 111
No, even if it is anonymized, this is a big "do not want". You must assume that this data will make its way into the hands of Coke, Apple, the banks, and government entities.
These guys are quickly figuring out how the human brain works through methods like this, and they aren't using it for your benefit. It's being used to figure out how to sell you more crap, how to convince you to get others to buy more crap, and how to adjust your thinking patterns.
I find it amazing how well people are programmed through today's media. Even here on slashdot you have so many "individuals" who parrot media talking points to a tee, that it's unlikely they came to those conclusions on their own.
The human mind is simply another machine. Once they figure out what thought categories you fall into, they know what code path to feed you to influence you in their direction. This idea won't sit well with most folks, because they think they're too smart to fall for that, but I see it time and again with otherwise brilliant people who are suckered in by the agendas of others. I see it happen to myself as well, and it's scary.
There is no way I want my kids to be providing data for the enemy.