So in other words, I expect neither Xena the warrior princess, nor a supermodel, but can expect decent hygiene and fitness/bodily-upkeep.
Decent intelligence, and an interest in further learning.
Good employability, with a good job and willingness to help foot the bills.
Some interest in games, electronics, etc would be a plus, but otherwise just a willingness to put up with my odd hobbies.
Now... good luck finding it. Yes, there are those that fit said profile, but the reality is that most women are just as shallow as the guys, just in different ways. For some reason, it's been found to be more socially acceptable... and expectations of men have gone up (just look at the body-types of male actors).
There's a huge backlash against female body-image, but frankly few people want a partner with a body like a dumpling and acne, and that applies to both genders. At the same time, somebody with an average build and decent attitude - who cleans up nicely - will do fine in most cases. Yeah, the guys with 6-packs and the women shaped like a bottle with double-D's get noticed, and they're probably going to be more visible in movies and pr0n, but that's all fantasy stuff.
The ones that are pushing the generally unrealistic body image? Well other than magazines/hollywood it's actually NOT the opposite sex. WOMEN are more likely to get catty and demean other women who don't manicure bi-weekly, dress in $100 clothes, and/or spend an hour putting on makeup. Similarly, MEN are more likely to harass other men for being too big, too small, or otherwise not spending 3 hours a day hitting the gym.
Seriously. Yes, women will notice a "hot" guy. Guys will notice a "hot" girl. But for 90% of us that's not what makes a perfect match, it's just something that attracts the eye might like any other form of window-dressing.
My wife is pretty good looking. Neither of us will be on a magazine but we both try to take care of ourselves. She doesn't make as much as me - though she has a high "level" of paper education it's not a great field - but she does have drive to improve. She has zero interest in games/electronics, but for the most part she leaves me my time so long as I do the same for her and we still have time together as well as keeping the house in order. She still notices hot guys (Chris Hemsworth seems to be a favorite), and I still notice hot girls, but we both recognise that it's just eye-candy.
Looking back historically though for both genders, I'd say that the rule runs both ways. Women tend to get treated like toys, and men tend to get treated like walking wallets. If you can, avoid those types of relationships but frankly it's still pretty common and rather painful to go through.