Comment Re:Proper motivation (Score 1) 72
Two strategies are working:
...
2.) Embedded ads are beginning to be the norm, where the content consumer is unaware that they are being targeted or, they know, but there isn't anything they can do about it.
I disagree that those are working. Yes, they can target you from cookie data, and that works to show you ads. But what I've notices is I get TONS of "targeted" ads for stuff I just bought. I don't need a hotel room right after I just booked one. I don't need any of this stuff I bought yesterday, or last week. And while I recognize what I did to get certain "targeted" ads, I do nothing based on them, and no one I've ever talked to ever click on them or buy anything based on seeing them. So as far as I can tell they don't really work to improve revenue.
There have actually been studies that have demonstrated that, but for some reason the marketers still spending money on them haven't been clued into it yet. Yet.