Submission + - Interview with Google on Next-Generation Search
ReadWriteWeb writes: "Richard MacManus interviews Google's Matt Cutts on the topic of Next-Generation Search. Matt discusses what Google is working on in regards to next-gen search — including personalized search and semantic technologies. He says some search engines that claim to be semantic won't do a good job in delivering the right results, whereas Google can do a very good job due to the sheer amount of data it has. He says that Google has "a pragmatic approach and we don't necessarily place all our bets on one particular way of doing things. We are exploring a lot of different things all at once."
Also discussed in the interview is SearchMash (Google's "fun playground" for experimenting with new features), Google Base and using structured data, vertical search, fighting web spam, and how Google is going about indexing video."
Also discussed in the interview is SearchMash (Google's "fun playground" for experimenting with new features), Google Base and using structured data, vertical search, fighting web spam, and how Google is going about indexing video."