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Comment Re:Because they are really dumb (Score 1) 249

...but that would be actually thinking and these guys went into marketing so they wouldn't have to. OK that's not fair but honestly these concepts aren't new in the sales world. I worked for Best Buy as a retail computer salesman for 4 years. The computers we sold were mostly losing money but we made *gobs on the accessories SO that's where our sales skill were directed. Cool the guy bought a machine from us BUT you get the pat on the back for the guy walking out with Computer + Monitor + Printer + Cables + Paper + Ink + Webcam + Office Furniture + Service Plan + "Hey do you have a subwoofer in your car yet?" That's the sale that makes money.

Amazon seems to work well in this way... the "Customers who bought what you just bought also bought the following" section is fantastic. Oh hey you're advertising to me stuff that there is actually a high chance I might want to buy now! That field recorder really does need an SD Card and a Carrying Case and an extra Power Supply and USB Cables and Batteries!

The difference is Amazon actually has that data. Facebook *might if they learned to better farm theirs but let me expand. Amazon knows what people actually buy. Facebook may or may not have that information. This gives Amazon a huge advantage in targeted marketing because they get all of the associated product connections for free. Facebook can see that you were shopping for the Zoom H4n and so will slam you with ads for the H4n. They need to dig a bit deeper... so 1 level deeper says Hey the H4n is a "digital recorder" so we can show ads for all "digital recorders". That's nice but I already bought my H4n so I don't need to see more digital recorders. Dig another step deeper and they add to their database "Digital Recorder Accessories" so then they could slam me with ads for those and I might actually need some of that. NOW take that kind of customized relationship mapping and extend it to the billions of products spread over countless product categories. Facebook needs to look at what everyone is browsing and try to cobble that kind of data together into a reliable map. The task is definitely possible but by no means straight forward or reliable. Amazon gets this data for free (heck they make money when we give it to them) and it's quality data. Privacy issues be damned I'm surprised Amazon isn't selling this data because it is *truly valuable.

The article itself wants Facebook to truly understand us and market what we might want to buy soon that we haven't even searched for yet. If they can't get the above working properly how the hell are we to expect them to develop advanced intelligence like that??

Comment Re:How can you (Score 4, Interesting) 171

Honestly give me the $578M... I'll burn through it in a matter of days.

Of course what I'd be spending it on is probably quite different than what they did (if they spent it at all... could be scam)

Just an off the top of my head guess:

Get large, lucrative, long term contract with Apple to deliver a component. Get large advance to get production up to speed. Spend all of it (or more... high tech factories are expensive) ramping up said production only to have your first expected large order get pushed to "undefined future". Realize you didn't budget for that and file bankruptcy.

I've seen posted that this isn't the biggest part of this company's business plan but I could easily see a company like this 'betting the farm' on this deal and screwing themselves in the process. Happens a lot. Bankruptcy is also a variety of different things so this isn't them being broke or going out of business necessarily but an acknowledgement that they are unable to fulfill their current level of liabilities. Apple may lose a bit or a lot on their investment but not really a big deal due to a combination of A) They more than anyone else in the world right now can afford it. B) They probably haven't lost as much as you think. Apple made the choice to not include this component in the '6. I'm sure they were aware of such an issue when they made such a decision. Just beans being counted.

Comment Re:Security is too hard (Score 4, Insightful) 70

Incorrect. Your average criminal may be less moral BUT to lead a successful criminal life requires a level of intelligence the law abiding citizen does not require. It's easy to follow the rules laid out before you. Society has created a reality for you in which you choose to reside unaltered. The perpetual criminal chooses to reject that reality and so must not only create the one they choose to live in but constantly maintain the battlements between theirs and the rest of society's in order to not find themselves in a small locked room. An intelligent person may even be more likely to become a criminal to some degree in the respect that they see better than most the gray-scale of the world. Right and Wrong as taught to us as children is never so black and white in the harsh reality of adult life. Refining a complex moral code of your own creation and then holding yourself to it while living aside others is not for the simple minded.

As an aside, your presumption may be that the average criminal gets caught (ergo unsuccessful) but I'm afraid that is most likely an incorrect assumption. People break the law on a daily basis probably more than they think they do. The ones who knowingly do this would be your "criminal" but to assume they are well represented by the news-worthy ones being dragged off on TV is a bad assumption. Entire swaths of this society live their entire lives breaking law after law after law and dying peacefully in their old age comfortable that they lived their life the way they chose to.

Comment Re:Boeing didn't contribute enough campaign donati (Score 1) 142

Actually (from above post copying the FAA report)
" In addition, Boeing did an independent safety review and also determined that the DU blanking was a safety issue using its own risk assessment process."

Boeing thinks this is a problem too... it's the airlines that don't want to pay for the repair. (AKA it's *their lobbyists that aren't doing their jobs)

Comment Re:worse than crapware (Score 1) 427

This. (Mod points lacking or I would).

The only reason I log into Google+ is for Hangouts because it's just that useful. Dismissing it because they named it poorly (if it is... don't mind the name myself aside from it's being a bit too 'friendly' for the workplace) is ignoring a very useful product.

The whole "don't want to be tracked" thing I find quite entertaining coming from all the cromags who have no clue what's actually going on. The whole don't install the Facebook App and Messenger App thing is pretty hilarious. Sorry people... you lost your privacy years ago so why cripple yourself now?? Privacy and Security are an illusion. The faster people realize this the better this world will become.

Comment Re:Empty shell of a Facebook account (Score 1) 427

I actually use my FB account but have been fairly cranky with people who can't bother to create a dummy one to see something I've posted there. "So you *really want to see something on FB but creating an empty no-effort account is crossing a line? Sorry... if you really want to see that you have to get over it."

As for Google+? I've had an "account" forever just because it just sorta happened. I post to YouTube and had a gmail address (just a forward) but the "login" to that ecosystem turned into a Google+ account so it kind of stuck. More recently I actually started using it a *tiny bit because their remote conferencing is actually really well done so we use it here to tie our various offices together for free. It's also better than uStream for what they provide (and free) so I've started using it for streaming live shows.

"It" is relative... Google+ the social network? I basically don't use it. Gmail, Hangouts, IM, Maps, etc... all of those are tied into that ecosystem so peripherally I use it all the time.

Comment Re:Read Slashdot (Score 1) 479

I've had numerous people ask me the question "Are you ever going to get your Masters?" to which most of the time I reply "Why would I?" Although there is legitimate knowledge I would gain by doing so and there are probably some jobs out there that may prefer me for it the Computer Science field as a paying field really doesn't need it! I can't even remember the last interview that even asked about the degree I have (aside from it getting me past the HR filters)

Our job is to be learning... *constantly. If you stop learning new skills, new methodologies, etc then you are immediately falling behind. Too many employers see time at school as learning what won't be practical to their needs (whether it makes you a better engineer or not). BS: Great to see but wish you had experience. MS: Cool you went the extra mile but now you want more money and have been out of the workplace longer. PHD: Have you even written any real world code? What were computers like the last time you wrote any?? ;-)

Someday, when I need a bit of a break from the workplace, I may decide to spend some money on an advanced degree but I'm in no hurry and more likely when that time comes I'll be looking for beach time not sitting behind a little desk. (Also when that time comes I'm more likely to find an MBA useful than an MS in CS.)

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