Comment Re:New anti-privacy trends? (Score 1) 204
What I don't get is why this data is so useful to advertisers. I've almost never bought anything based solely on an ad.
Everybody says that, and yet companies spend untold $billions on marketing and marketing-effectiveness research. Which means either (A) this pervasive marketing is a huge waste-o-cash, or (B) we ("consumers" as a whole) are mostly unaware of the heavy influence that marketing has on us.
Knowing how much those companies would love to keep the dollars headed toward executives instead of blowing it on expenses, my money's on (B).