It's not really about what you or I would think or do - it's what people in aggregate do. If there's an artificial limitation in the legitimate supply of goods, people will find illegitimate ways to acquire them.
Think alcohol during prohibition. Marijuana (in most places) now. Western goods in communist Russia. And yeah, media where rights holder's are playing silly buggers. To appropriate a quote from your reference's prequel, "life finds a way".
If you're trying to manipulate people's behaviour by controlling what they are or are not allowed to buy, be prepared to fail.