Comment Why the 'Virgin' Developers? (Score 1) 241
All they would have to do is fork Android and replace all the proprietary Google parts with their own. There is nothing secret or shady about this. See: Amazon Kindle Fire.
Microsoft would just have to jump into it fully. I like the Amazon App market, but I've found apps in it are often several versions behind apps in the Google Play store. If something like that is going to work, app makers are going to have to support multiple app stores, and do so fully.
Even though I like Amazon giving Google the competition, I find I'm starting to get apps from Google more because they seem to be supported better.