I would love to care about it, but technologywise most of the smartwatches have sidetracked by using smartphone operating systems and hardware which gets them unacceptable battery life, and all they get in return is phone-apps you wouldn't run on your watch anyway. Smart watches should have focused on notifications and remote control of the smartphone, both with much simpler operating systems, and e-ink displays. Pebble is doing it right, but doesn't have the weight to make mainstream. Android watches are getting there, and slowly figuring ít out, but are still overkill for the form-factor.