GRRM should have hired a co-writer as soon as HBO picked up Game of Thrones for its second season.

At that point, there's no way he could have not known that the show would overtake him.

He let his fans down.

He's a hack writer who did a good job world-building but has no talent to finish it as a story.

I'm happy for him in the sense that he was a working writer who got rich...good for him as it goes...but we have to stop pretending he's a good writer if his behavior is to be understood.

But imho, he's more than just a hack who made good...he should have known better than to let his fans down like this...he should have hired some help.

these systems could be effective, but it comes down to ontology or more broadly research design

i'm not saying *any* company can benefit from "big data", but most can

the core problem is a misunderstanding of what is happening...from a to z alot of biz people are just clueless...the techies they hire to do the big data are partially responsible for this

data analysis is great...everyone does it to some level...highly complex data analysis in a biz situation must have well thought out research questions and research design, specifically tailored for the situation

business is too complex to have a one-size-fits-all data categorization ontology

none of which disproves TFA's thesis...

TFA is about the **hype**...everything described in your post is value-added...not hype

I used the example of WiMax in a comment below.

I don't claim to have all the answers, and I acknowledge that things with crappy names can get very popular.

That said, i wanted to post about the name choice and in general soapbox a bit about how name choices matter and in tech they need to be better.

My goal is to get /.'ers, (hopefully still) the kind of people who choose software names, to understand that it's important.

It's not the most salient factor...but it's important.

It is funny you mention GIMP...i know it sounds crazy but it's true fact that people have chosen not to use GIMP in a classroom setting b/c the word is also a slur for handicapped people.

I'm not really ranting that much...maybe my first post was but it was modded down...i'm making rational, coherent points which the tech industry should think over

not if you don't have guaranteed government contracts it doesn't!

unless you have already become rich and have market penetration, the name **obviously** matters

that makes sense...

the name makes sense, but that's not the test if it is a 'good name' or not imho

that's where we disagree

ask your non-tech friends...ask them if 'Firefox' is a good name for a computer program you use to view web pages

choosing a good name matters...it's **one factor** in many, and yes, badly named things can become very popular, but **that doesn't mean it's not important to do right**

i don't have all the answers, but let's look at a reverse case...let's look at a *good name choice*

WiMax is a mostly-defunct next generation wireless protocol. If you did network engineering you prob have heard of it...

It is similar to Bluetooth in that way.

WiFi was, to users, something familiar...they chose to name the **next generation** wireless tech "WiMax"

it's not perfect either, but it has the word "max" in it, which is marketable as WiMax was to be a 1Gbit protocol

also, it ***connects to user's a priori knowledge***....

it's LOGICAL, MARKETABLE, AND CONNECTS WITH USERS CURRENT KNOWLEDGE

Bluetooth is just a random word to people! Even longtime network engineers I know had no idea where the name came from.

That's the difference.

Windows was the Federal Government's desktop OS of choice...for millions of desks...all over the world

That level of automatic penetration of the market is absolutely invaluable.

It's very easy to see how M$ leveraged their huge US contracts...it's much easier to have your home OS be the same as your work OS.

That and bundling deals with major PC makers...if you were using computers in that era you should remember all this

i was making the point that, just like the name 'Bluetooth', it may have an actual story behind the name that has some quirky relationship to the tech, but it still doesn't matter

i'm not saying go with a over-focused-grouped name, or generic name, w/e...just a bit more tech related

it really matters to people (assuming you want people to use your software of course ;)

even if you know who Vivaldi is, it's still a Dumb Name, that's my point...***most users will not get the reference***...just because it has an actual meaning, it doesn't mean it's a good name

'Bluetooth' is a Dumb Name

i sell handmade electronics in my spare time, which use 'bluetooth'...i have to explain *over and over* how 'bluetooth' is similar to wifi to my customers

the bottom line is, even if people know Vivaldi wrote a a well known piece of music with 4 suites like the program (get it), just like Bluetooth has it's own quirky/unique name origin story, **they both just confuse end users**

are you trying to make your program *actual* abstract art? like a Jackson Pollack painting?

unless that's your actual goal, you need to make a **little more** effort to name the thing something less esoteric...i'm not saying dumb it down, i'm seriously against dumbing things down....this is different

i hope that Vivaldi is a great success and i'm sure the developers are great, but this is what i'm commenting about...abstract wacky quirky names need to go...i'm not saying take it to the other extreme, but go with something a bit closer to describing what the function is

does it have something to do with the fact that the word 'suite' is used in both programming and in classical music?

the name actually matters

you base all kinds of choices based on product names...

the name is part of the design...when you don't have any other information, design choices can indicate quality

is Vivaldi intended for a small group of developers only? no? you want non-developers to use it?

the name is not some completely abstract factor

c'mon guys...we *have* to start coming up with better names for products...

"Vivaldi"

sounds like a lesser composer from Mozart's time

or a corrupt Roman proconsul in the early CE

vivaldi could definitely be the name of a new blood thinner drug from Pfizer

damn it...seriously....'vivaldi'

don't tell me what it means b/c i don't care and neither does anyone else...it's a Dumb Name

i have to take objection to this

*using* a machine and *programing* a machine are different

you're forgetting the user/programmer dichotomy

the programmer designs the system and the user is basically passive in that the programmer of the system defines the user's universe of options