because, as noted earlier, 3>2. Equal protection is an issue where two groups that are equally situated are treated differently. For marriage, there is no difference between a gay couple and a heterosexual couple. There is a difference between a couple and a larger group, however.
The litigant needn't be the entire group. Marriage is a fundamental right, subject to various restrictions, such as consent and consanguinity. Yesterday, one of the restrictions, at least in some places, was that the genders of two of the spouses couldn't be the same. Today, it's fine nationwide if they're the same.
The restriction to look at now is whether the marital status of each spouse in the marriage at hand is single. Today it has to be. But there's not a good reason for it. (As already mentioned, administrative convenience is not a good reason). So why can't Alice, who is married to Bob, now also marry Carol? Bob isn't marrying Carol; the A-C marriage would be between two people only. You're treating Alice differently merely because she is already married.
It's also not a fundamental right, as polygamy is not part of the traditions and collective conscience of society, except for Mormons.
Marriage is a fundamental right and is extremely broad. Restrictions on marriage, such as requiring the spouses to be of opposite genders, or of the same race, or of the same religion, or of compatible castes, etc. are not inherently part of marriage and are certainly not part of the fundamental right of marriage.
Also, today's events make it clear that tradition is irrelevant; polygamy is practiced today among many groups, and has a long history back into antiquity. Same sex marriage was known in the past but was far more rare.