Yes, I can SEE 60hz on a CRT display. It's a foot from your face. It bothers me, yes, when I'm sitting in front of one all day long.
But 24hz on a movie screen doesn't.
Active-Matrix LCD screens don't "refresh" like a CRT. The Hz on those refers to how quickly the electronics can respond to a signal and how quickly the pixels can shift.
You seem to be the only one here complaining about this stuff. If 120hz (60hz per eye) isn't good enough for you, you're just being an elitist. You probably also think 320kbit MP3 just sucks next to flac, huh?