Submission + - OSS can benefit from branding (slideshare.net)
athloi writes: "If FOSS/OSS is to compete with mainstream corporate software, we must do what they do better. One way to do this is to look at a top-down management strategy called branding, in which the performance and appearance of the software are united with a marketing outlook that portrays it as unique.
http://www.slideshare.net/coolstuff/the-brand-gap/ "