I happen to work for the largest public power utility. Sorry to rain on your parade, but tranmission and distribution losses generally account for around 2-5% of power 'usage'. Probably closer to the 2% side of things when you are considering an industrial/commercial load.
Also, depending on the particular middle man you're thinking of, generally utilities' residential customers basically subsidize business customers. The utilities soak residential customers in order to give corporate rates at or slightly below costs to encourage business (and thus, residential) growth.
Businesses (esp. power intensive) decide where to locate with energy cost as a factor, human beings, not so much. So you've got to offer better industrial rates (especially to high load factor businesses such as data centers) than your neighboring utilities, otherwise the grass will be greener on the other side of your fence.
These boxes are claimed to be twice as efficient as their gas turbines equivalents. But gas turbines, while being cheap to build (comparatively!), are the most expensive to run, and are generally only brought online to meet peak demands. So half the cost of running a gas turbine might still be expensive compared to cost averaged over the entire generation mix (hydro, nuclear, and fossil being much cheaper in a variable cost sense). See also my previous comment about residential customers subsidizing commercial ones.
Finally, I wonder how 'green' these boxes really are? I mean, compared to gas turbines? Carbon goes in, so it must come back out. Maybe in a more easily sequesterable form?