Comment Here's the insight (Score 4, Insightful) 163
It never ceases to amaze me how "stop liking what I don't like" posts get moderated to +5 Insightful.
Where is the insight here? Other than the clear insight into the poster's fear of experimental, new technologies and applications.
The insight is that this is a subscription model without subscription value. It's an MBA thing, and comes from studying the model without the context in which it is successful.
Companies see the subscription model as a cash revenue source, and there are several successful examples currently working: NetFlix, iTunes, internet service, phone service, and so on. Get your customers to sign up and sit back and watch the money roll in.
The problem is when the subscription model doesn't give ongoing service. Fitness monitors comes to mind - you purchase the unit to measure your daily activity level, but you *have* to use their online service to see your results. You can't [easily] download the data to your local computer, and the interface is obscured or encrypted to prevent the user from intercepting it.
There's no reason for the online subscription, except that it makes money for the company. People eventually realize this and stop using the service and the devices fade into obscurity. See CueCat for an example: This *might* have been useful and *might* have defined a paradigm for website tie-ins in print media, except that the User has to register with zip code, gender, and E-mail address, and the vendor has to purchase a code. Little or no functionality and registration required.
Companies are drooling over this IOT stuff because they see it as a subscription model and they can sell the user info for even more money, but they don't realize that there is no real value being given in exchange for the subscription. There's really little value in being able to turn your furnace up/down remotely, or unlock your door remotely, or start your dishwasher remotely... and absolutely no reason to do this under a subscription model.
Joel Spolsky's term for this is "feeble business idea". The attractiveness of the model outweighs the impracticality of the solution.