Submission + - Stealth Advertising hits the Airwaves (arstechnica.com)
The0retical writes: " Ars Technica has an article about advertisements such as product placments are being inserted into local newscasts in order to generate more revenue for the station as users become much more savvy at timeshifting.
A new study from the University of Oregon has found that local news broadcasts are being infiltrated by advertising at around the same rate that DVR users skip ads.The fact that DVRs allow viewers to skip adverts is seen as one of their biggest benefits by users, but advertisers — and the TV networks that depend on them — are not so happy. Ad buyers don't want to pay full price for slots that viewers will never see, and TV networks are going as far as asking fans not to watch timeshifted programs but instead watch them live, lest the show in question get canceled."
A new study from the University of Oregon has found that local news broadcasts are being infiltrated by advertising at around the same rate that DVR users skip ads.The fact that DVRs allow viewers to skip adverts is seen as one of their biggest benefits by users, but advertisers — and the TV networks that depend on them — are not so happy. Ad buyers don't want to pay full price for slots that viewers will never see, and TV networks are going as far as asking fans not to watch timeshifted programs but instead watch them live, lest the show in question get canceled."