Comment Excellent idea (Score 2) 112
Geeks wouldn't care too much about what they wear, but those that actually take the time to 'like' an item of clothing on C&A's Facebook page typically do. And they will typically also care about what others think about the clothing they wear.
Then, bringing this online voting system into the real world is clever and functional. Those who care about it now have it at their finger tips. Those that don't care about it, well, don't have to care about it.