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Advertising

Submission + - Advertising on the Internet, or How Not To.

Eric Freyhart writes: I have been working to bring a new commercial website online. The URL is http://www.pricenation.com/ . I have owned this URL for over 14 years, and after a layoff last year decided to get into business for myself and finally bring it online. As you may know, advertising what you sell is the key to a successful business. So we started a Google ad campaign.

The last time I did a Google advertisement campaign for my employer we received massive amounts of traffic and great conversions (sales). Now that I started my own business enterprise I find that the market is saturated and conversions are few and far between. We have issued out over 2 million advertising banners, yet only 500 or so clickthroughs. Is this the standard now, or am I doing something wrong?

Is the end of the Internet advertising system coming to an end? Are fewer people clicking on advertising links? Is this why Google converted to a pay-per-click system instead of the original pay-per-impressions system?

Since Slashdot is the leader in the community for Internet developement and news, I would love to hear back from the members on this issue.
Google

Submission + - YouTube Makes Captioning Available to All

adeelarshad82 writes: Google's YouTube announced that it has moved its automatic speech-recognition and closed-captioning technology out of beta and have now made it available to the YouTube community at large. Most, if not all, YouTube videos now include a "CC" button that, if pressed, will automatically generate the closed-captioning technology. The technology processes the audio feed, using the speech-recognition technology used in the core voice search feature that has also built into the Android voice search feature, the GOOG-411 phone search, and other products.
Science

Submission + - Impact did kill the dinosaurs (discovery.com)

Geoffrey.landis writes: Not that there actually was any serious doubt, once the Chicxulub crater was found and dated, but there had been a few last hold-outs for a non-impact explanation for the dinosaur extinction.
Other proposed explanations were that the extinction might have been caused by the eruption of volcanoes, known as the Deccan Traps, in India, or by multiple asteroid impacts. But the argument for multiple impacts isn't supported by worldwide data, and the Deccan eruptions actually began 400,000 years before the end of the dinosaurs, Kirk Johnson of the Denver Museum of Nature and Science said.

Submission + - Livejournal Secretly Stealing Affiliate Links

Baxil writes: "Detective work by Livejournal users has turned up a Javascript file that stealthily changes users' outgoing links to e-commerce sites upon clicking, including substitution of affiliate IDs with a different ID number. There's no mention of this in the TOS or in recent code updates. More damningly, there's a secret setting in the LJ console that turns this behavior off. With over a million active users, that's a lot of affiliate theft."
Censorship

Submission + - UK House of Lords to Ban Rapidshare (guardian.co.uk)

QuoteMstr writes: "Besides being the run-of-the-mill Internet censorship, banning "web lockers" raises questions about what sites quality. "I was even more horrified to discover on Thursday that Razzall and Clement-Jones had withdrawn their amendment and entered a new one, jointly with the Tory Lords, that was specifically aimed at eliminating "cyber-lockers" (also called "web lockers") – services like Google Docs, YouSendIt, RapidShare and so on – that allow users to upload files that are too big to be attached to email, and send a private download URL to the recipient instead.""

Submission + - Ubisoft's DRM Cracked Within 1 Day (torrentfreak.com)

An anonymous reader writes: In response to the article "The Awful Anti-Pirate System that will Probably Work", TorrentFreak reports that Ubisoft's new DRM was cracked in under a day for the game Silent Hunter 5.
United States

Submission + - FTC Crackdown Continues for DNC Violators (arstechnica.com)

An anonymous reader writes: Previously, the FTC announced $7.7 million in penalties for violations of the National Do Not Call (DNC) Registry. However one company and its owner are being specifically targeted. The FTC has filed a complaint against Global Mortgage Funding and Damian Robert Kutzner in federal court. The FTC alleges that Global Mortgage Funding and its officer, Damian Robert Kutzner, made "hundreds of thousands of calls" to consumers on the DNC Registry in addition to failing to provide required caller ID information. They have also failed to pay DNC Registry fees, and have abandoned calls when consumers answered the phone. The FTC says that the vote authorizing the complaint, to be pursued by the DoJ, was unanimous at five to zero.

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