But as soon as Google offered a good search with minimal advertising the market spoke very loudly about that kind of thing.
Google wasn't the first search engine with a minimalist site design; Altavista started that, and I think you're right about it being an important driver for their success. This was in the days of dial-up, and the difference between loading the Yahoo page and the Altavista one was quite a few seconds.
The model for today's social networks appear to be to deliberately start with low-friction, low-bullshit, come-in-we're-open policies (sometimes after a beta-for-the-leet-only period), become popular, then cash in and pile on the restrictions, rules, ads and dataraping. Not that I begrudge the founders of a good startup their fortunes, and I'm not a big fan of the word "sell-out" and the sentiment that it carries, but in some of these cases that word does apply. When you sell your initial users on being all open and huggy, with the intent of adding massive monetization schemes later (or selling your business to someone who will), then you ought to feel a little bit sleazy about it.
Whatever fines are collected should be distributed to the lawyers representing the people that they violated - and I'm not one of them.
FTFY
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