"dad...you seem really smart...why in the world did you decide to be a programmer and sit behind a computer 10 hours a day instead of doing something cool?"
Sounds like a perception issue, and one that sadly is perpetuated in schools and society at large. Think of the cliche oft-heard lament in movies, parent talking to son: "You could have been a doctor or a lawyer". My brother's kid provided a nice counterexample; when they had a class discussion on interesting family members: "One of my uncles builds robots, one of them writes iPhone apps, and one of them works for Blackberry" (back then, BB still was a cool brand) which according to the class trumped the other kids with family doctors, lawyers, MPs or directors in coolness factor.
But with that said, it is true that with older kids and adults, coding carries very little glamour or prestige (which does have an impact on pay, by the way).
Injection moulded UAV airframe produced in.... minutes?
How many minutes and $$$ to produce the mold? It's pretty clear that 3d printing is a poor substitute for bulk production processes. It is however a viable option in case you want to quickly produce a single instance of an item (prototyping, or locations where shipping or stocking items is too slow or too expensive). It's also a good option to produce small runs of complex items. One of my clients started using a (industrial-quality) 3d printer to produce highly complex manifolds for pumps. They had trouble producing that design using injection molding, casting or milling, and they are now using the 3d printer for production runs.
a charlatan that appeals to the pointy haired bosses of the world looking for that silver bullet.
Spot on. Managers need (or are expected to have) a wide range of ever changing skills and traits, and if you claim that you can fill a gap or two, you'll have an easy sale. They are suckers for magic bullets. Just look at the staggering amount of management books available, not the "hard" ones on project management or business administration, but the soft ones. 7 Habits, The Art of War For Business, all with tiny nuggets of wisdom fluffed up and packaged in a bunch of crap. (I've read my share...). Hey, and everyone would like to be charismatic, so I can well believe this lady has plenty of clients.
Pro tip: since this lady has charisma covered, focus on other buzzwords to give seminars on. "Authentic leadership" seems to be popular lately... leaders are trying so hard to be authentic that almost by definition they achieve the exact opposite. But my 2 day seminar will help you to let your inner authentic self blossom forth, and I've a book on that as well. Order your copy today!
He has not acquired a fortune; the fortune has acquired him. -- Bion