If you think you can do better, please do.
Most spam is handled fairly well these days. When our spam filter on the email falls over, email just traverses and I get complaints from users that they got a SINGLE spam. That tells me how well it operates day-to-day... they just don't see any.
It's annoying though... "can't we stop that", "but it was a RUDE spam!", "how did they get my address", etc. You can explain any number of times but the only way to shut them up is to turn off the spam filter and show them what's happening day in, day out, against our servers. Or my inbox - which has a lot of heavily-advertised email addresses.
Literally, we get dozens or hundreds of thousands of spam emails a day. The fact that people barely notice we have even one is testament to anti-spam. GMail, in this regard, are fabulous and I've worked in schools where the email basically IS GMail (Google Apps for Education, or Google Apps for Business). It's basically a free alternative to Exchange for many schools.
And, damn, does it filter a load of the junk, even if you don't put on the options to limit the domains, etc.
And if you operate a mail server you'll find out how hard it is to send email to GMail. My personal domain has SPF, DKIM, reverse DNS, etc. and still it's a faff where sometimes GMail thinks I'm spamming my own GMail account from my own domain-forwarding. To be honest, 99% of the time, it's right- spam slips through my email filters, gets forwarded to my GMail, and GMail still makes a fuss even though it's certified, secured, etc. as from my domain by that point.
It's hard to do better than GMail. Think you can do it? Go try. You'll struggle to do it for yourself, let alone for millions of people whose idea of spam varies wildly.