Or, at least, I used to. A few years ago I got sick and tired of being FORCED to watch advertisements for movies I will NEVER watch, and FBI warnings that mean nothing to me. So, I stopped buying DVDs.
Now I just watch them at the theatre if I think they will be good or just wait for them to appear on U-Verse.
***offtopic***Will someone tell those ass-wipes in Hollyweird that they are losing valuable customers with this practice of putting in useless ads and trying to force people to watch them. I have DVDs that are getting long in the tooth and it's kind of sickening to see ads for movies that have come and gone. Why can't things be like my DVD of The Matrix? When I put The Matrix into my DVD Player, the thing starts at the movie! What a unique concept! DUMBASSES!
Don't even get me started on Blu-Ray. I'm supposed to buy my movie collection again just to get innundated with the same crap?***offtopic***
For instance, we all know about The Curious Case of Benjamin Button because of all the advertisement money spent on it and the use the Oprah Winfrey's show as an additional ad vehicle along with "E" and other such crap that fills the airwaves.
If "The Long Tail" is accurate, then there could be a much smaller independant movie that will could be released at the same time as The Curious Case of Benjamin Button and that will make as much money as The Curious Case of Benjamin Button, but in a longer time frame. This is because you and I think this independant movie stinks when we hear about it, but your neighbor and mine thinks it's the Bee's Knees and search out art-house showings and buy the DVD and watch it whenever it shows on the Idependant Film Channel and Sundance and spread the word so that the thing takes on it's own life in a manner similar to The Rocky Horror Picture Show.
Of course, if "The Long Tail" is wrong, then this independant film will more likely resemble "Howard The Duck".
If a book makes it to print (dead tree edition) then someone, usually the editor, has determined that a minimum number of people would like to not only read the book but purchase it as well. This is a difficult task as evidenced by the many books you can find in the clearance section of Half Price Books and other stores that buy the many remainder books publishers were unable to sell at the asking price. In other words, editors have the ability to risk the publisher's money and the health of the publishing company! They are not proof-readers as many people expect.
He has not acquired a fortune; the fortune has acquired him. -- Bion