Exactly. If a course is free, then there's nothing to stop you from signing up. If it's an online sign up, then that makes it even easier. How many people here have visited a ruby/go/dart/coffeescript tutorial page and then failed to learn anything of value about the language. That's more what I would equate dropping out of a free MOOC with. You can't compare a free online course with a university class that students are paying hundreds or thousands of dollars to attend. Looking at it that way, it's amazing how high the drop-out rate is in universities.
What's also amazing though, is how long some students hold on at university, paying money for years, and never actually getting closer to their goal of getting a degree. I knew a girl in university who was taking psychology. But wait, that's not the worst part. When I was in second year, I took an introduction to psychology course, basically psychology 101, and found out that she was in the class, because she hadn't manage to pass it the previous 3 times she took it.