Gaming Netflix Ratings?

Nom du Keyboard writes "Not for the first time, I've noticed a new film that hasn't yet even reached the theaters, yet has hundreds of positive votes and/or reviews recorded on Netflix. This time the movie is Inkheart. For a movie that doesn't even hit the theaters until January 23, it already has 428 votes and a rating of 4.3 (out of 5) on Netflix. Seems more than a bit fraudulent to me. Also, it has a review that doesn't even review the movie, but instead says the books are great, therefore the movie should be too. Does the word 'shills' come to mind? With millions spent to promote a movie, are a few hundred of that going to phony voters? Or have that many people actually seen the film and just can't wait to rush home and log onto Netflix to vote? Just what is Netflix's responsibility here to provide honest ratings?"