Oh wow, on an *Apple* computer.
That makes all the difference! There is competition in the market!
Of course it fucking matters if the competition is only within one very small segment of the market, it means a much higher cost of entry for the consumer - to read my Amazon Kindle book all I had to do was download the free Kindle reading app on any one of my Android phone, Android tablet, Apple phone, Apple tablet, Windows Phone, Windows 8 device, Apple computer, Windows 7 computer, Blackberry or a web browser for the web reader. Or buy a Kindle.
To take advantage of your "competition" I would have to buy an Apple device...
If you can't see why that is important, then you are a retard.
Amazon is providing the better service, and they are doing it without meaningful competition. Apple are locking you into their hardware ecosystem and were raising the price I have to pay on another platform to do it.
Again, if you can't see why that is important, then you are a retard.
Apple brings no competition to the market at all, they compete in one relatively small segment and have no interest in providing any service to those not using Apple devices. Fuck them.