Comment Re:Cue the Slashdot anti-ad brigade in 3... 2... 1 (Score 1) 686
At some point pro-advertising people have to argue for the proposition that advertisers have an inalienable right to try to bother people with their commercial messages, and I'm willing to engage that point because I think it is wrong. I don't think they have that right -- quite the opposite in fact.
I don't think advertisers have an inalienable right to anything -- if this battle turns legal, it won't be advertisers suing end users or adblock developers.
But would advertisers sue publishers or content owners if the size and nature of the audience was fundamentally misrepresented? Oh, yeah -- that already happens in the offline media world.
That threat, if it becomes more commonplace, puts pressure on publishers to make sure those ads get seen. And that's where the trouble for end users could occur.
(It's also one reason Google's pay-per-click ad revolution shook things up so much: As an advertiser, you don't care if the ad was seen 10 times or 10 million times as long as you're getting the clickthrough rate you want and ONLY paying for that clickthrough rate. As someone else in the thread said: People who use Adblock don't click on ads, so the pay-per-click model actually helps perpetuate the current state of things by taking pressure off of publishers to deliver raw impression numbers.)