Submission + - Disney asks UW for Baby Einstein video retraction
reube writes: "Robert A. Iger, President and CEO of Walt Disney, has demanded an immediate retraction and clarification of a press statement issued by the University of Washington (UW) and described the press statement 'misleading, irresponsible and derogatory.' The press statement says something about 'Baby Einstein' marketing claims and its failure to boost learning language in infants and yet the study by which the press statement was based did not specifically say so. The press release read as:
'Despite marketing claims, parents who want to give their infants a boost in learning language probably should limit the amount of time they expose their children to DVD's and videos such as 'Baby Einstein' and 'Brainy Baby.' Rather than helping babies, the over-use of such productions actually may slow down infants eight to 16 months of age when it comes to acquiring vocabulary, according to a new study by researchers at the University of Washington and Seattle Children's Hospital Research Institute.'"
'Despite marketing claims, parents who want to give their infants a boost in learning language probably should limit the amount of time they expose their children to DVD's and videos such as 'Baby Einstein' and 'Brainy Baby.' Rather than helping babies, the over-use of such productions actually may slow down infants eight to 16 months of age when it comes to acquiring vocabulary, according to a new study by researchers at the University of Washington and Seattle Children's Hospital Research Institute.'"
