Comment Re:Why isn't then the price exploding ? (Score 1) 323
The problem is that companies like Mars, Hershey's, Nestle and Cadbury aren't willing to pay more for their cocoa since that would mean making the end product more expensive (or making less profit). If you increase the price (to cover the higher cost of the cocoa), less people will buy your product and more people will buy from your competitors (who haven't increased the price)