Comment Depends on Embargo Lift (Score 5, Interesting) 474
It's one thing to prevent game review sites from playing one-upsmanship over each other by "leaking" early reviews (that are often incomplete and based on beta versions of the game). However, once you can buy the "finished" product, the only reason to have a continuing embargo is that you know the product sucks but you don't want to share that information.
Another strategy: Have game review sites flat out say that an embargo for a certain game is NOT lifting prior to the game going on sale. I know lots of NDAs have Fight Club clauses (you do NOT talk about the NDA).. but a clever game review site could probably get around that without actually saying "The Assassin's Creed Embargo Does Not Lift Until 11PM" or something similar.