Submission + - Lego's new line ... for girls? (businessweek.com)
oneiros27 writes: Lego is rolling out a Lego Friends after Christmas (Dec 26th in the UK, Jan 1st in the US) to better appeal to girls. This time around, they took a few years to study how girls play, and design sets and figures specifically for them, rather than just add ponies and color it pink. (although, there are animals and new colors)
