Comment "Do people even want digital magazines?" (Score 2, Informative) 41
I used to work for one of the major providers of digital editions for the magazine industry, and given what I've seen in the past 5 years, I think the answer is no. At least, not replicas of existing consumer-oriented magazines in a digital format for the same or slightly lower price. Existing subscribers are also extremely reluctant to sign up for free digital editions even if all it requires is giving someone their email address. No privacy policy will convince them that it won't be sold. Adoption rates are better for B2B or trade magazines, but the readership for those is very small and targeted in the first place, so it often doesn't make sense to try to sell those subscribers on unrelated magazines. "We see you are a subscriber to a journal on the bulk cargo shipping industry. Would you like to sign up for this mass-marketed exercise magazine aimed at women 30-45?"