If performance is your goal, don't look at the "buy-it-at-Frys" level of NAS, or at "roll-your-own."
If you build your own, you'll end up bottle-necked by the performance of the particular OS you use, plus SAMBA or NFS (depending on your needs.) Plus, there's the time factor in putting it together, tuning it, and maintaining it. Granted, this isn't a lot if you're already a tech-head, but your time isn't free.
If you buy one of the consumer-level NAS boxes, what you're getting is the equivalent of building your own, without the ability to tune it, since most are based on the same open-source software you would use yourself. Pretty much every NAS device I've ever seen has the same cyclical bursty transfer profile as a build-it-yourself.
If you want better performance and buzzwords, every major PC vendor now has a SAN solution. You get the benefit of a team of people whose job it is to maximize disk performance, and a nice management system. However, your system head still has the same problems as before - using a general purpose OS and/or open-source software.
If you want pure performance, look at Network Appliance. They've been in the game for a long time, and their hardware/software combination allows them to control/tune the whole environment. To a first approximation, all the cool things in ZFS were done ten years ago by NetApp. You get the benefit of a whole company whose job it is to maximize disk and network performance. You can look at a performance review from earlier this year showing about 30k SPC-1 IOPS.
Personal anecdotes:
- Several years ago, we did a benchmark for ClearCase between a Sun hardware head with a (a) directly connected, fibrechannel SCSI RAID array, and (b) a 100G ethernet connection to a NetApp. The performance of the NetApp was about 20% higher than directly connected disk.
- NetApp service is incredible. We came in one morning, and there was an email from Network Appliance that basically said "Hello; your NetApp notified us that one of its disks has failed. We have shipped a replacement. Here's your UPS tracking number."
- The above also holds for software. There's nothing like "Hello; your NetApp had a software failure. From analyzing the crash dump it sent us, we recommend you install patch xxyyzzz."
Note: My only relation with NetApp is being a very satisfied customer.