Comment T-Mobile's "No Contract" = Markinging Spin! (Score 1) 482
If you broke your two year contract, you had to pay an early termination fee, which was usually around $350 for a smartphone. During certain pricing promotions, it was actually cost effective to, for example, sign up for a Galaxy S3 and intentionally break the contract to get the phone for a lower price than the full retail cost.
Now, on T-Mobile, you can either buy your phone outright (which is essentially like paying the termination fee upfront!) and leave anytime you want, or sign a contra..... er, finance agreement and if you break the con..... damn it, I mean... agreement, then the remaining balance becomes immediately due. Since most of the down payments are pretty low on T-Mobile, the remaining balance can be quite large depending on how soon you cancel after signing up and the full price of the phone you'd purchased.
In a nutshell, they've gone from a "fixed" early termination fee to "variable" and put a marketing spin on it. They're also mostly focusing promotions on their "low down payment" aspect of their handset financing, rather than running sales that lower your total effective cost. Meet the new boss, same as the old boss.
About the only good that came out of T-Mobile's un-carrier strategy is that they forced AT&T to finally lower their prices and spawned AIO (recently re-branded as Cricket). AT&T's network sucks substantially less and for $35/mo for unlimited talk, text and 500MB of high speed (w/ unlimited throttled) data is a good enough value for me.