Comment It wasn't all about data (Score 1) 458
For me, opening cell companies to reasonably priced data (by jumping in at the right time and locking in with AT&T) is what Apple did to open the market.
At the time, Sprint actually offered unlimited EVDO data (they called it "Power Vision", back then) as a $10/mo add-on. They even had a 500 minute plan as part of their "SERO" offering for $30/mo which even included unlimited data. I had Sprint back then, and while EVDO speeds are a sad joke today, they absolutely smoked the EDGE speeds the iPhone got on AT&T's GSM network. Also, no one was using it back then to post pictures of their lunch and watch Justin Bieber videos, so the data speeds were relatively consistent. Sprint's phones, on the other hand, were fucking awful.
What Apple bought to the market was a smartphone that people actually enjoyed using. But, by popularizing smartphones among the masses, they've opened a Pandora's box of data usage that has truly made $10 unlimited, unthrottled data, a relic of the past.