Dear Apple,
I am a huge fan that has been left underwhelmed recently. Here's what you need to do to turn things around:
1. You need to offer more selection of "new" iPhones. I want to be able to choose from different new models, new colours, and new price points. You let me do this with iPods ... even iPads now ... so why is there only ever "one" new iPhone???
2. iOS6. When I got my iPhone 5 I upgraded from iOS3. And to my surprise not much has changed. Many things got worse somehow - feeling clunky with lots of bloat. Siri is useless, Maps took a wrong turn, the Interface hasn't changed at all and the Settings Menu is really unorganized compared to OSX System Prefs for instance.
3. The screen size. You should have made it proportionally larger. So do that next time. Otherwise most Apps run smaller, Videos look smaller, Photos look smaller. Everything actually looks smaller on the bigger screen.
(to everyone saying then it wouldn't fit in your hand - take a look at the iPad Mini photos which is massive compared to the iPhone and still fits in one hand).
4. Laptop pricing. I used to be able to get a 13" MacBook for about $1000.
Now the only laptop under $1000 is 11" (way too small for everyday business use) and everything else is overpriced. I don't mind paying more for Apple products because I do believe the experience is better - however your laptop pricing is ridiculous these days. I am in teh market for a new laptop and I don't understand why they are so much more expensive now?
5. OSX ... I love it. But it's starting to feel like you are losing focus on that too. Launchpad is umm... blah. F12 widgets whatever that is I never use (what's with all these hidden secondary desktops??). The App Store on OSX feels half-baked. Moving the Software Update into the App store makes things harder to use. Overall a bit of a fail the past few releases.
6. iPad Mini, should have been retina. iPod is retina, iPhone is retina, new iPad is retina, MacBooks are moving to Retina ... wtf?
Anyhow get more iPhone selection, fix the laptop pricing, and refocus your OS's ... and things will be good again.
Thanks!