Comment I like the device but... (Score 1) 417
1. IF they buy them, tons of people are going to return these when they realize they can't run x86 Windows applications on them and also be disappointed at Microsoft for it. That disappointment will be contagious. This is poor marketing by not clearly differentiating architecture platforms. Not to mention the fact that they used an x86 based tablet in the keynote launch and will also sell it under the "Surface Pro" moniker. OSX is not iOS and nobody thinks that it is.
2. Microsoft is so ubiquitous that it is hard to think of anything MS as a specialty/luxury product. They should have created some mystery in-house brand with lots of viral marketing and kept Ballmer publicly as far away from it as possible. Oh and don't pilfer the product name from a previous technology associated with making people look awkward on TV in front of unnaturally large touch screens.
3. For the way they are putting the spotlight on it, ALL devices should come with the keyboard cover. It's almost like selling it without a charger. It's just a disappointing out of the box experience rather than a delightful surprise. Or at least something like the first million devices get a free keyboard cover.
4. Apple has all the mindshare as the "spent more money than I needed to and I'm proud of it" computing brand. Android has all the mindshare as the "got my money's worth" mobile brand. There's not much else to think about. Where can MS achieve significant mindshare and make the customer feel like they are winning?
Honestly I like the device and think I would enjoy owning one but I feel no urge to order one.