That's great, but the studios don't control those kind of things, the theater companies do.
Still, I feel the same as you. I took my son to World War Z, which was the first time I had been to the movies in years. The film was awful, full of idiotic plot holes and situations that were clearly contrived to give some sense of danger to a movie that didn't have any blood in it.
But going back to your point, the reason it will be a few more years before I go back to the movies is the ridiculousness of paying to sit in a theater just so you can be told you're a thief or a pirate and "THEY KNOW WHO YOU ARE" (actual words in PSA).
Fsck that.