As I understand it 30p is okay for photo work, but a pretty big compromise for general desktop use so I wouldn't do it. I have a 3840x2160@60p 28" monitor hooked up over DisplayPort 1.2 using SST (single stream transport). It works very well, I can also hook it up to my 1080p TV at the same time on my GTX 670. Just bought dual GTX 970s to replace it though.
There are three ways to support 4K content:
HDMI 2.0
DisplayPort 1.2+ over SST
DisplayPort 1.2+ over MST
Avoid MST (multiple stream transport), it's not worth the issues. DisplayPort 1.2 has been around for a while, the screen is usually the blocker on whether you can use SST. My screen (Samsung UD590) can so I do and that works great. HDMI 2.0 is brand new, the GTX 970/980 are the first graphics cards to support them but I suppose they're the only means to hook up 4K to an UHDTV as I understand most of these don't have a DisplayPort. That's what it's designed to do anyway, but if you jump on HDMI 2.0 now you'll be the first to test it really. For me that's not even an option, I hook it through the sound system and that doesn't support HDMI 2.0 pass-through. I find it's not that essential at couch distance anyway, it's sitting up real close you notice it most.