Comment Re:Angry? (Score 2, Informative) 569
"A "Brand" is something that requires a large scale organization to be effective."
Nonsense. A business with one single person still has a brand. Even if you have no logo, your name, your reputation, how you present yourself to customers, how you communicate, all form part of your brand identity. A brand does not equal a logo, the logo is simply a symbol that helps communicate elements of your brand identity. Many individual business people use Facebook, twitter, and blogging as a way to market themselves and contribute to that identity, sometimes very effectively.