"After all, wealthier people have been shown to drive more recklessly than those who make less money. For example Steve Jobs was known to park in handicapped spots and drive around without license plates."
Let me explain this to you. Reckless means an action that puts people in danger.
OK, let me make it more clear, you know, so that you can't take some disingenuous smart-ass dodge like the above...
"...wealthier people have been shown to drive more recklessly and to otherwise act like self-centered pricks more often then poor people." Seriously. Take a look sometime and see which group gives more, as a percentage of income, to charity. According to the account, Jobs was a self-centered prick and should have had to pay for it, at the same effective rate as the janitor who cleaned his toilet. The fines are indeed intended to change behavior. If it doesn't hurt, it won't.