A study conducted by the University of Toronto has found that exposure to fast-food logos can cause people to feel impatient and make them more likely to buy things. Subjects in the study were exposed to nearly imperceptible flashes of images (for 12 to 80 milliseconds) which included fast-food logos for some. The subjects were then asked to read about and choose between two different kinds of skin-care treatments, one of which was a three-in-one. Those who had the logos flashed before them read "significantly faster" and chose the more time-saving skin product. From the article: "The researchers concluded 'fast food, originally designed to save time, can have the unexpected consequence of inducing haste and impatience' and 'preference for time-saving products when there are potentially other important aspects upon which to choose a product.' So, basically, driving past a McDonald's on the highway has the potential to not only make you drive faster, it will make you more likely to buy two-for-one Pantene Pro-V Shampoo and Conditioner the next time you go to Duane Reade. One, it seems, is considerably less ominous than the other." I guess this explains why my nephews will chew on their seat belts and try to get out the windows just to be first into the McDonald's Playland.

An anonymous reader writes "Wondering where all that bloat comes from, causing even the classic 'Hello world' to weigh in at 11 KB? An MIT programmer decided to make a Linux C program so simple, she could explain every byte of the assembly. She found that gcc was including libc even when you don't ask for it. The blog shows how to compile a much simpler 'Hello world,' using no libraries at all. This takes me back to the days of programming bare-metal on DOS!"

terets1 writes "Reuters reports that Venezuela's leader, Hugo Chavez, issued a call on Saturday for 'internet controls' to prevent rumors and inaccurate reporting from spreading. He specifically cited a case in which a website incorrectly reported that a senior minister had been assassinated and kept the story up for two days. Many of Venezuela's opposition movements use social networking sites to communicate. It is not apparent at this time exactly what kind of controls Chavez has in mind or whether those controls will be similar to the controls in Iran that have been used to silence opposition movements. Chavez said, 'The Internet cannot be something open where anything is said and done. Every country has to apply its own rules and norms.'"

theodp writes "Formerly only available to Apps Users, Google has made Apps Script available to everyone (sample script), including you Google Docs low-lifers. Apps Script lets you automate actions across spreadsheets, sites, calendars, and other Google services. No spamming, kids!"

suraj.sun writes with this excerpt from Engadget: "Microsoft's Eric Rudder, speaking at TechEd Middle East, showed off a game developed in Visual Studio as a singular project (with 90% shared code) that plays on Windows with a keyboard, a Windows Phone 7 Series prototype device with accelerometer and touch controls, and the Xbox 360 with the Xbox gamepad. Interestingly, not only is the development cross-platform friendly, but the game itself (a simple Indiana Jones platformer was demoed) saves its place and lets you resume from that spot on whichever platform you happen to pick up."

MIT's Technology Review discusses a new augmented-reality game for Android phones called Photoshoot, which allows multiplayer without the need for an additional server. Quoting: "Multiplayer games on mobile devices like phones usually require remote servers for communication between devices and game hosting, says Roelof Kemp, a computer scientist at Vrije Universiteit, in Amsterdam, the Netherlands, who codeveloped the game. But the game allows phones to communicate without the cost and added complexity of maintaining this additional infrastructure, he says. 'We hope it's going to open the door for new and interesting distributed computing applications,' says Kemp. The game uses a computing middleware system, called Ibis, originally developed for high-performance, distributed computing tasks, such as image processing or astrophysics research, but which Kemp and colleagues have adapted to run on Android phones. 'It allows each phone to run a lightweight communication server,' says Kemp. The devices can communicate directly with the game, which is hosted on both handsets, using a 3G connection or Wi-Fi."

the3stars writes "'Removing part of the brain can induce inner peace, according to researchers from Italy. Their study provides the strongest evidence to date that spiritual thinking arises in, or is limited by, specific brain areas. This raises a number of interesting issues about spirituality, among them whether or not people can be born with a strong propensity towards spirituality and also whether it can be acquired through head trauma." One critic's quoted response: "It's important to recognize that the whole study is based on changes in one self-report measure, which is a coarse measure that includes some strange items."

Vigile writes "Transformers jokes aside, NVIDIA's newest technology offering hopes to radically change the way notebook computers are built and how customers use them. The promise of both extended battery life and high performance mobile computing has seemed like a pipe dream, and even the most recent updates to 'switchable graphics' left much to be desired in terms of the user experience. Having both an integrated and discrete graphics chip in your notebook does little good if you never switch between the two. Optimus allows the system to seamlessly and instantly change between IGP and discrete NVIDIA GPUs based on the task being run, including games, GPU encoding or Flash video playback. Using new software and hardware technology, notebooks using Optimus can power on and pass control to the GPU in a matter of 300ms and power both the GPU and PCIe lanes completely off when not in use. This can be done without being forced to reboot or even close out your applications, making it a hands-free solution for the customer."

SpuriousLogic writes "Linus Torvalds, the inventor of the Linux kernel, has an absolute disdain for mobile phones. All of the ones he has purchased in the past, the man writes on his personal blog, ended up being 'mostly used for playing Galaga and Solitaire on long flights' even though they were naturally all phones run on open source operating systems. Things have changed now, he adds, now that he has caved and bought Google's Nexus One a couple of days ago."

skatepark builder writes "David Prowse, the 74-year-old actor who has enjoyed a long and varied career filled with roles such as Darth Vader (Star Wars Episodes IV, V, and VI), is starting 2010 off with two major accomplishments. His victory over colon cancer earlier this month means he'll live to see his top billing in a film premiering next month at the South by Southwest Film Festival. The People vs. George Lucas is a documentary attempting a balanced examination of the love/hate relationship Star Wars fans have developed with the filmmaker and his work over the past three decades. Director Alexandre Philippe distances his film from the one-sided fan rage films that lambaste Lucas, even though the title would suggest otherwise. According to the trailer, The People vs.George Lucas exposes the full spectrum of opinions on Lucas, including those like Prowse, who still refers to him as a 'master.' Philippe captures these opinions through filmed interviews, but perhaps more interestingly, he crowdsourced the commentary by soliciting fan submissions over the internet. The clips seen in the trailer appear to be funny, highly inspired, and are probably more concise than the recently released 70-minute YouTube evisceration of Episode I."

fysdt writes with this excerpt from TechCrunch: "An analysis of Dunn and Bradstreet data shows that of the 237,843 firms founded in 2004, only 19% had women as primary owners. And only 3% of tech firms and 1% of high-tech firms (as in Silicon Valley) were founded by women. Look at the executive teams of any of the Valley's tech firms — minus a couple of exceptions like Padmasree Warrior of Cisco — you won't find any women CTOs. Look at the management teams of companies like Apple — not even one woman. It's the same with the VC firms — male dominated. You'll find some CFOs and HR heads, but women VCs are a rare commodity in venture capital. And with the recent venture bloodbath, the proportion of women in the VC numbers is declining further. It's no coincidence that only one of the 84 VCs on the 2009 TheFunded list of top VCs was a woman. ... Additionally, it is harder for women to obtain funding than for men. ... historically, women-led companies have received less than 9% of venture capital investments; in 2007, the proportion of funded female CEOs dropped to 3%."

coondoggie writes "Ok, maybe this is getting a little too close to bringing Terminator-like robots to life. For starters, eco-friendly engine builder Cyclone Power this week inked a contract from Robotic Technologies, Inc. (RTI) to develop what it calls a beta biomass engine system that will be the heart of RTI's Energetically Autonomous Tactical Robot (EATR). The purpose of EATR is to develop and demonstrate an autonomous robotic platform able to perform long-range, long-endurance missions without the need for manual or conventional re-fueling — in other words it needs to 'eat.' According to researchers, the EATR system gets its energy by foraging, or what the firms describe as 'engaging in biologically-inspired, organism-like, energy-harvesting behavior which is the equivalent of eating. It can find, ingest, and extract energy from biomass in the environment as well as use conventional and alternative fuels (such as gasoline, heavy fuel, kerosene, diesel, propane, coal, cooking oil, and solar) when suitable.'" We can only hope they don't team up with the Multi-Robot Pursuit System project to "search for and detect a non-cooperative human."

An anonymous reader writes "In what has been billed as a world first, four music companies and Irish ISP Eircom have agreed to work together to end illegal music downloading. The Irish branches of the record companies (EMI Records Ltd, Sony BMG Music Entertainment Ltd, Universal Music Ltd and Warner Music Ltd.) brought a High Court action against Eircom last March which has resulted in this settlement after eight days of trial. Eircom will be implementing a three-step process — informing a subscriber that their IP address has been detected infringing copyright; warning the subscriber that if they do not stop they will be disconnected; and finally disconnecting the user if they fail to heed the warning. Which technology they will be using to spy on their customers is currently unknown. EMI and the other record companies have recommended US-based Audible Magic, which (among other things) claims to block copyright violating web content from sites like Youtube and MySpace. However, digital surveillance is nothing new in Ireland and Eircom may have already tested and implemented the necessary technologies."