"But, it is an accepted social structure"
Accepted by whom?
I'm not even going to attempt to guess what percentage of us refuse to accept it. But, there are those of us who simply DO NOT accept that we must watch meaningless advertisements before we can get to the page contents.
If the advertisers COULD successfully target my interests, I might actually look at an ad now and then - before I did a search for that product, to compare it to other similar products. Then, when I've compared them, I often go to Ebay to see if the item is available at some huge markdown. I'm in the market for a megger, for instance. I don't SEE advertisements for meggers, despite the fact that I've already done a number of searches. Let's SUPPOSE that an advertiser were shrewd enough to catch on to my megger searches. He starts serving up megger advertisements, starting with Fluke. The prices in the ads start at over $1000, because the vendors who pay for advertising need to recoup their advertising costs. More reasonable prices are available directly from Fluke and Fluke approved vendors around $500 to $600. But, suppose that I don't NEED new and/or calibrated equipment - I just need a semi-reliable meter. I can go to those vendors who aren't advertising, and sell the same equipment at less than $500. If I'm willing to settle for a used piece of equipment, I can find my fluke megger multi-meter for AS LITTLE AS $200.
Keep in mind that I've researched and purchased a number of meters over the past few years. Not one time have I ever seen an advertisement for electric/electronic testing equipment anywhere other than Ebay, and a very select number of industrial sales sites.
In short - the advertisers are utter failures. Despite all their attempts at "targeted advertising", they have completely FAILED to identify my interests and needs. Utter failures.
Now - why should I tolerate their in-your-face advertising bullshit, when they so completely fail to offer things that I actually need?
Notice that I'm not even really bitching here that the items advertised are to high. That's just a peripheral consideration to the fact that they've not merely missed the target. The damned fools aren't even hitting the range! They are standing at the east end of the range, the targets are on the west end, but their bullets are flying out north, east, south, and west.
We should reward such gross incompetence? Why?
And, no, meg testers are not the only items I've needed, and searched for. Try it yourself - do a search for industrial grade fuse pullers. There are a small number of different brands on the market, with Ideal being the standard. Do several searches over a few days, and sit back to see how many advertisements you get. I have Ideal fuse pullers in three different sizes in my toolboxes. A couple years ago, I purchased a lot-sale off of Ebay, and got 18 of the smallest for a couple dollars each. I gave them to my work-mates for Christmas. Despite the fact that I have an established history of searching for, and purchasing these things, I've NEVER SEEN AN ADVERTISEMENT FOR THEM!
Sample ebay sale, currently priced around ten bucks: http://www.ebay.com/itm/Ideal-...