And from the linked-to Code.org PowerPoint slide: "We CAN make this an issue like climate change." Btw, in a Reddit AMA at the time of Microsoft-backed Code.org's launch, CEO and Founder Hadi Partovi noted that his next-door-neighbor is Microsoft General Counsel and Code.org Board member Brad Smith, whose FWD.us bio notes is also responsible for Microsoft's philanthropic work.
MR. SMITH: "One of the things I've learned from all of the various anti-trust and intellectual property negotiations I've handled over the years is this, sometimes when a small problem proves intractable you have to make it bigger. You have to make the problem big enough so that the solution is exciting enough to galvanize people's attention..."
To the systems programmer, users and applications serve only to provide a test load.